(CNN) — Demetrious Johnson is well-known for his fast hands in the ring, however when the gloves are off his fingers are fairly nimble as well.
“Mighty Mouse”Johnson abandoned UFC to get ONE Championship at 2018 and as an element of his movement became the origin of the newest esports venture.
The UFC flyweight champion has had a endorsement with Microsoft Xbox and is a hardcore gamer.
“Esports as a whole has come on leaps and bounds from when it first started,” Johnson told CNN Sport’s Patrick Snell.
“At the start, people were just like’no one’s going to watch somebody else play video games. It’s completely absurd. I’m not going to get it done .’
“But now you’ve got companies such as Twitch and Mixer that are creating so much revenue with advertisement revenue from these amazing streamer personalities.
“A lot of Some Championship’s lovers are millennials and millennials love gaming. I love gaming so that I was just like’yeah I totally support this.’”
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A new Industry
While 1 Championship has come to be the”biggest global sports media property in history,” they have yet been able to transfer that dominance into the rest of the planet.
After returning to this iconic Ry??goku Kokugikan in Tokyo in October for their 100th live occasion, One Championship is looking to penetrate the North America marketplace.
The business has signed a three-year broadcast agreement with TNT, meaning although plans are set up for a series in New York for 2020, some of their shows are streamed on B/R Live.
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“There is the north American marketing, which is that the UFC, and that’s the king of the mountain,” Johnson explained.
“Then you have the side, that will be One Championship, which is the king of the mountain there.
“One Championship are far more focused on telling tales. It’s the home of martial arts.
“It doesn’t just celebrate combined martial arts, but also observes Kickboxing, Muay Thai, Summit Wrestling plus they’ve had a boxing match.”
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