How to Incorporate Promotional Drinkware as Part of Branding

by David Woolf

Promotional drinkware branding is not so common these days but we cannot deny the potency of these items. There is hidden potential in custom coffee branding if only you can use them properly.

Branded promotional items are very important when it comes to building your brand. With drinkware, you can promote your brand on different platforms. In this post, we will show you how to incorporate drinkware into your marketing process.

Why should you employ drinkware for marketing?

You must have been brooding on this question for a while so let’s get it over with. Promotional drinkware branding can be used to show off your brand name and logo in several places. You might never have the opportunity to get to some of these places yourself.

The potency of custom coffee branding lies in the fact that almost everyone drinks coffee. When you hand your customers drinkware, anytime they want to take coffee, they will pick yours. This means your brand will always come to mind just like other branded promotional items.

It is just simple psychology, the more you see a message, the more it comes to mind. This is why many big brands are beginning to turn to the use of drinkware for promotions. 


Incorporating drinkware into your marketing

You don’t have to stick to just your customers when it comes to handing out branded drinkware. Your employees are also important and giving them drinkware also plays a role in influencing customers. 

There are tons of ways to add drinkware to your marketing campaigns. Let’s share some of these with you in the next few paragraphs.

Onboarding of human resources

Are you planning to employ a new set of employees or you just employed and you want to welcome them? It is important that you make a great first impression of your company. This will make them know that you care about your employees.

Pack a gift bag with goodies and then add one of your branded drinkware and hand them to new employees. You will not only make them feel good about your company, but you will also win their trust and loyalty.

Beyond this, every time they go about their errands for your company, they will carry these items. The drinkware may range from a branded water bottle to an insulated tumbler or a flask. You will be amazed at how much they will publicize your brand using your branded promotional items.


Giveaway items for prospects

The aim of every business is to attract prospects and convert them into loyal customers as much as possible. Where the challenge lies is that it is not so easy to attract the attention of prospects. Opening that door requires a lot of effort and extra ideas.

With promotional drinkware branding, you can open the door to new customers and clients effortlessly. All you need to do is package your drinkware in a gift bag and present it to prospects. To make the mug or flask more attractive, you can dress it up using a ribbon or some cellophane.

Of course, you should add a few other goodies into the gift bag so they will appreciate it more. You are probably wondering if you’d just go to the street and share these goodies. It is important that you come with a strategy to hand out these gifts since you are giving them out to prospects.

Your best bet is organizing an event where you can hand these gifts out. So the question you should be asking is, what kind of event will attract a potential client? Figure this out and you have a gold mine on your hands with your custom coffee branding.

Send appreciation to your clients 

Getting new clients is a big deal for every business. However, there is a lot more to growing a brand than getting new clients.  You need to be able to maintain a great relationship with your new and existing clients.

Achieving this is a whole different ball game and it requires a lot of effort. If you can do this, you are sure of growing your brand in leaps and bounds. One way of maintaining this kind of relationship is appreciating your customers.

There are several ways of showing your customers that you are grateful for their patronage. One such method is the use of promotional drinkware branding. Simply brand some drinkware with a special appreciatory message and send them out to your clients in a gift bag. 

The use of custom coffee branding to appreciate your clients is not restricted to holiday seasons alone. In fact, it is best to do this when it is not the holiday period as your clients will not see this coming. The element of surprise adds some spice to your marketing campaign.

When your client is happy, the relationship is hydrated which translates to better sales, loyalty, and patronage.


Use at trade shows

Are you conversant with trade shows? If you are, then you will agree that this is a great opportunity to hand out branded promotional items. The most common gift items presented at these shows include pens, notepads, and tote bags.

Presenting these over and over again must be quite boring. You’ll probably come across a few attendees that wouldn’t want to collect any more of these items. This is why you need to switch up your game.

Display these branded drinkware on your tables at your business stand at these trade shows. This will cause a lot of attraction as they will make your stand unique from the others. Add a few snacks to the table and some other small gifts.

The reward for this is better recognition for your brand which will translate into better patronage. If you have been looking for a way to beat your competition, we just gave you one.


Promotional drinkware branding can do so much for your business if you can tap into the immense benefits. With custom coffee branding, you can present branded promotional gifts in the most unique manner. What are your thoughts? If you have any demand for custom Promotional drinkware, you could visit Zigpac.

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